Boss Bottled Night

Chris Hemsworth represents the Hugo Boss Man of Today in a new campaign for Boss Bottled that shows how success looks like. The Man of Today is a man of substance as well as style. He is a man who measures success not by his material possessions, but through the values by which he lives his life . The campaign celebrates and empowers men everywhere to show the world who they are through their actions, and the values by which they live their lives. Chris Hemsworth embodies what the Boss Man of Today stands for through his values, complexity, depth and work ethic and demonstrates these different facets of modern masculinity throughout his life, giving the campaign credibility and authenticity.

• The Bottle: Hugo is a fashion brand that stands for progressive looks and an edgy, urban attitude. The brand combines these qualities with its roots in traditional tailoring, fusing classic sartorial art with fresh shapes and creative details.
• The Fragrance: An unique composition between elegance and seduction, the intense & spicy scent transmits a purposeful, edgy and masculine character. Woods are key in the scent: Boss Bottled Night introduces a scent replica of a rich & exotic new wood, Louro Amarelo.