Diesel is an Italian company founded by Renzo Rosso in the year 1978. As the company gained success and fame, Renzo decided to partner up with other manufacturers to expand the business. One such manufacturer was Fossil. They partnered up to give the world an incredible line of timepieces that would become a huge hit. Today, Diesel sells luxurious and extraordinary watches that are worn by the masses. Due to a comparatively affordable price range, Diesel is a common option for many when it comes to watches. Their watches are worn by people who love to look classy while keeping their pockets stable.The Arktastic week starts from 24th to 31st August. Biggest sale of the year.